Saturday, May 21, 2016
WORK, WORK, WORK, WORK, WORK, WORK
PUMA women's creative director and brand ambassador Rihanna and global sports brand PUMA kick off their first creations with the release of the PUMA BY RIHANNA collection with Rihannas FENTY label. Under her creative direction, the first collection introduces the PUMA Creeper, which mixes the iconic PUMA Suede with some punk and a little bit of rebel all in one.
The PUMA Creeper was inspired by the revolutionary punk era from King's Road in London to the LES underground club scene in the late 80's. The clubs have closed down since then but the culture will never be gone, influencing the city's fashion and music scene for years to come.
The classic PUMA Suede was transformed with a platform or also known as a "creeper" sole for a fresh new take. Rihanna also took advice on style from a Los Angeles based menswear designer Mr. Completely to help complete the PUMA Creeper design.
The first black/white pair of the pre-release sold out super quick but do not worry because the first three colors of the PUMA Creepers will be available on PUMA.com and other shops who sell PUMA products worldwide from September 25 all the way through the end of 2016 with multiple new colors and materials.